Max drama

When attention becomes an addiction, MAX DRAMA begins.

For one night, the historic Vilnius Town Hall will turn into a reality show stage.

Designer Raimedas Latvys presents a new fashion collection "MAX DRAMA" – a directed fashion event where fashion, performance, and contemporary pop culture aesthetics merge.

Inspired by reality shows, social media culture, and the constant desire to be seen, the collection explores the boundary between authenticity and performance – between who we really are and what we demonstrate to others.

This is an evening where fashion becomes a spectacle, and the viewer becomes a part of it. The event is an official part of the "Vilnius Fashion Week" program and is organized in collaboration with partners MINI, "Utenos trikotažas", and other creative partners.

During the evening, you can expect:

*the premiere of the new "MAX DRAMA" collection; *an exclusive presentation of the "Utenos trikotažas × Raimedas Latvys" joint collection; *the only opportunity to see the collection live on the night of its premiere; *gifts from partners for event guests.

One evening. One stage. The only opportunity to witness the "MAX DRAMA" premiere.

Management: Rugilė Sabonytė Event management coordinators: Gustė Gustainytė, Guostė Markevičiūtė Event direction: Raimedas Latvys, Jonas Viršilas Scenographers: NOBRAINER Main sponsor: MINI Sponsors: Thomas Henry, Tygelis, Café De Pacai Partners: Vilnius Fashion Week, ELLE, Vilnius Film Cluster, Vilnius City Municipality, Vilnius Town Hall, Utenos trikotažas Information sponsor: PIKSEL Information partner: PR Partners