The fierce ambition and hidden loneliness of cosmetics mogul Helena Rubinstein.
Based on John Misto’s play and directed by Raimundas Banionis, this two-part comedic drama explores the backstage world of mid-20th-century American the beauty industry. It charts the final decade in the life of cosmetics titan Helena Rubinstein, examining her fierce rivalry with Elisabeth Arden and the heavy personal costs of building a global business empire.
At once funny and poignant, the production highlights a complex historical figure who conquered the media and rubbed shoulders with Pablo Picasso, yet faced profound isolation at the end of her life. Driven by strong performances, the play offers a sharp, expressive look at ambition, career sacrifice, and human vulnerability behind a glamorous facade.